Skip to Main Content

Advisory Council on the Status of Women

print small medium large 


2012-11-22: Purple Ribbon Campaign Urges Better Choices

“This time of year, at the end of November and in early December, we encourage Islanders to wear a purple ribbon as a symbol that we stand up against violence,” says Diane Kays, the Chairperson of the PEI Advisory Council on the Status of Women.

November 25th, the International Day for the Elimination of Violence Against Women, marks the official launch of the annual Purple Ribbon Campaign Against Violence coordinated by the Advisory Council.

“The message of this year’s Purple Ribbon Campaign is a message for all of us,” says Kays. “Using violence is a choice, and there are always, always better choices we can make. People don’t choose to be victims of violence, but all of us can choose strategies other than violence to get our needs met.”

“The demand for purple ribbons and information this year has been amazing,” says Michelle Jay, the Program Coordinator for the Council. The Advisory Council has already distributed most of their 15,000 information cards with pins and ribbons across the Province.

“A multilingual poster we’ve produced this year, with the theme ‘Violence is a choice, choose better’ in eight languages, has been in demand. And a resource we made with ordinary Islanders’ ideas about better choices than violence has also attracted a lot of attention,” says Jay. The resources are online at

“We hope that the message sparks a lot of discussion among Islanders,” says Diane Kays.

Most people wear purple ribbons against violence on and around December 6th, the National Day of Remembrance and Action on Violence Against Women, and during PEI’s Family Violence Prevention week in February.

There will be memorial services for victims of violence in several Island communities on Thursday, December 6th. In Charlottetown a candle-lighting service organized by the Advisory Council on the Status of Women will take place in Memorial Hall in the Confederation Centre of the Arts at noon. The service will feature legal aid lawyer Trish Cheverie as a speaker.

“Some people wear their purple ribbons all year, and we don’t discourage that,” says Kays. “Every day, there are women and children in our community facing violence and living with the consequences of violence in their lives. That’s worth remembering – and working to end – any day.”

For more information, please call the PEI Advisory Council on the Status of Women office at (902) 368-4510 or email
back to top