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Advisory Council on the Status of Women

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2018 Purple Ribbon Campaign

Time to step up. Be ready to prevent violence against women.

The Purple Ribbon Campaign Against Violence (Campagne du ruban violet contre la violence) was initiated by the PEI Advisory Council on the Status of Women in 1991 to remember the 14 women who were murdered at L'École Polytechnique in Montreal on December 6, 1989, and to raise awareness about violence against women.

Time to step up. Be ready to prevent violence against women. What does it mean to “step up” when we witness situations of violence?  We can take actions that may have a huge impact in preventing harm. Everyone who witnesses bullying, abuse, or violence can take responsibility to intervene in some way to make a positive difference. Taking action when we see signs of violence is being ready and stepping up for people who experience violence. Even small actions can make a difference and may even save a life. With every action to help, together, we can build a community ready to step up against violence.

Six steps to taking action when we see signs of abuse or violence:

1. Notice that something is happening
2. Recognize signs of abuse or violence in what is happening
3. Take responsibility for providing help
4. Assess safety: the victim’s, the aggressor’s, yours, and others’ nearby
5. Decide how to help in a way that keeps us and the people around us safe
6. Take action to help



An evening pinning bee to prepare ribbons and cards for the 2018-2019 Purple Ribbon Campaign is being hosted by the PEI Advisory Council on the Status of Women, together with the working group planning Family Violence Prevention Week 2019 for the Premier's Action Committee on Family Violence Prevention. The theme this year is: Time to step up. Be ready to prevent violence against women.

Annually, approximately 17,000 ribbons are cut and pinned to information cards by volunteers and distributed across the Island. The purple ribbons are worn to signify a commitment to remembering the 14 women murdered in Montreal in 1989, a horrific act of gender-based violence in Canadian history. We also wear purple ribbons to honour the memory of the Island women murdered by someone who knew them since 1989. And we wear ribbons to show our support for ending all violence against women in our communities.

Join us Wednesday, November 14 for coffee, tea, snacks and conversation. Everyone welcome.
6:30 pm - 8:00 pm
Confederation Centre Public Library
145 Richmond Street, Charlottetown
  • Pinning Bee Photos ... link

12:00 noon, Thursday, December 6
Memorial Hall, Confederation Centre of
the Arts (venue sponsor)
Mi’kmaw Opening prayer: Elder Julie Pellissier-Lush
Guest Speaker: Paxton Caseley, Our Turn/À notre tour
Poetry: Lily Lévesque
Music: O Beautiful Gaia singers
Music to Accompany Candlelighting: Dylan Menzie (piano)
More info: 902-368-4510
PEI Advisory Council on the Status of Women

12:00 noon, Thursday, December 6
Trinity United Church
90 Spring Street, Summerside
Guest Speaker: Hon. Tina Mundy
More info: 902-436-9856
East Prince Women’s Information Centre


Orientation Sheet, 2013, PEI Advisory Council on the Status of Women

Artwork: "Seeds" by Mari Basiletti. This work was commissioned by and hangs in the waiting room of the PEI Rape and Sexual Assault Centre, Charlottetown.

A Feature of the 2018 Purple Ribbon Campaign

    • Handouts for Students / Documents à distribuer aux étudiants ... PDF
    • Resources for Teachers / Ressources pour les enseignants ... PDF
    • Resources to print on 11x17" paper ... PDF


Download printable multilingual poster


Click to view larger version

Thank you to the 2018 contributors to the Purple Ribbon Campaign for generous assistance. This list will be updated weekly, as contributors are confirmed:
  • Federated Women's Institutes of PEI
  • Aboriginal Women's Association
  • Confederation Centre of the Arts - Venue Sponsor
  • Premier's Action Committee on Family Violence Prevention (PAC)
  • Office of the Premier
  • City of Charlottetown
  • Melissa Coffin, PEI Association for Newcomers to Canada
  • Translators: Thirly Levi (Mi’kmaq), Caitlyn Huynh (Vietnamese), Rocio McCallum (Spanish). Alex Yin (Mandarin Chinese), Krishna K. Thakur (Nepali), Farahnaz Rezaei (Arabic and Farsi)  and the Translation | Traduction : Service de traduction du gouvernement de l’Î.-P.-É. (French).
  • Staff at Anderson House, Family Violence Prevention Services
  • Julie MacKay, UPEI student volunteer
  • Members of the public who attended the Pinning Bee
  • Ann Marie, Pat, Brent, and Dan for their tremendous help with our Purple Ribbon mailout
  • Brandy and Conner Beasley, and Maribeth Rogers Neale for assisting with collating and distributing purple ribbons and teachers’ guides
  • Paxton Caseley, guest speaker
  • Lily Lévesque for her poem “The Wolf”
  • O Beautiful Gaia singers
  • Dylan Menzie for piano accompaniment
  • Julie Pellissier-Lush for offering Mi’kmaw prayer
  • Eileen LeClair for bringing the UPSE Silent Witnesses silhouettes
  • Dawn Wilson
  • Lynn MacNeil
  • Dan Lee
  • Michelle Buttery for providing emotional care during the service
  • Interministerial Women’s Secretariat and Hearts & Flowers
  • Advisory Council members
  • Rob Warren and Paul Wood
  • and all of the candle-lighters – family members and friends of murdered PEI women, representatives of organizations working to prevent violence against women, and community leaders/dignitaries

 2018-2019 Bookmark



Volunteers helping with the annual Purple Ribbon Campaign mailout. Thanks to Pat, Brent, Dan, and Ann Marie (missing from photo).Volunteers at the Pinnng Bee at the Confederation Centre Public Library.

Click for more on past Purple Ribbon Campaigns.          


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