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Why do people litter?

Research points to several factors that may impact on littering behaviour:

  • Lack of knowledge of the environmental effects of littering.
  • Litter has already accumulated. The more litter present the more people are inclined to litter.
  • Lack of social pressure to do the right thing.
  • Absence of penalties or consistent enforcement.
  • Number, placement and appearance of disposal containers at or near the site.
  • People who litter often feel no sense of pride in the areas they are littering.
  • They don’t view the item as litter. That’s often the case with cigarette butts.

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