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Goals, Priorities And Actions

The PEI Wellness Strategy will work towards accomplishing the following five goals over the next three years (2014 to 2017) by executing the strategic actions listed below along with new actions that present themselves throughout the life of the strategy. Through the creation of a governance plan and pillar leads, every effort will be made to ensure cross pillar activities happen where it makes sense and leads to a more effective and efficient strategy.

GOAL 1 - To increase the number of Islanders who perceive their mental health as excellent or very good by building the resilience and coping skills they require to deal with everyday challenges through mental health promotion, awareness and anti-stigma initiatives.

Priorities Actions
1.1 Increase the knowledge of programs available to Islanders to promote and support positive mental health
  • Introduce and encourage schools to adopt social and emotional learning to promote academic and social growth.
  • Increase parenting resources and access to programs and services that will help to facilitate healthy children and transitions
  • Identify and promote, in partnership with the mental health and addictions strategy, the existing programs within the province to support positive mental health and initiate practices which reduce stigma
1.2 Enhance the understanding of mental health and the role it plays on the physical health of Islanders
  • Create and circulate messages which clearly demonstrate the positive link between mental and physical health. Use this action to normalize mental health and in turn reduce stigma for those seeking help.

GOAL 2 - To increase the physical activity levels and reduce sedentary time of Islanders

Priorities Actions
2.1 Provide a positive introduction to sport, recreation and physical activity for children and youth through offering well designed programs
  • Ongoing roll out of the Provincial Active Start program designed
    to enhance physical literacy to children 3-5 years of age in early
    learning centers, sport and community settings.
  • Focus efforts on introductory sport programs, early sport
    experiences and coaching through the Amateur Support
    Funding Program.
  • Development of a provincial walk/run club for school aged
    children and youth.
  • Enhance recreational programs in the afterschool time period.
2.2 Identify gaps in service delivery for physical activity programs and work to fill those gaps
  • Create a provincial walking campaign which provides programs
    and plans for those who are just starting on their physical
    activity journey.
  • Develop a variety of adult recreational sport offerings in
    different regions across the province to offer opportunities for
  • Review the program offerings for older adults and then work
    to develop a plan to increase the number of service providers
    providing programs to support active ageing.
  • Develop resources and initiatives to support workplace
    wellness efforts as it relates to physical activity and the other
3.3 Update legislation
  • Adopt new policies and/or legislation to limit the use of tobacco
    in public places (indoor/outdoor) to promote healthy living and
    reduce exposure to second hand smoke.
  • Identify where new tobacco products, such as e-cigarettes, fit
    within the legislation.

GOAL 3 - To reduce tobacco use and the harms it causes Islanders

Priorities Actions
3.1 Enhance access to programs and services to support Islanders wanting to quit using tobacco.
  • Continued implementation of the Ottawa Model for Cessation
    by including the primary care centers practicing the approach.
  • Improve access to cessation medications and nicotine
    replacement therapies.
  • Introduce new programs for smokers including quite smoking
    support groups or learn to run programs for smokers
3.2 Increase education on the harms of using fill those gaps
  • Creation of a curriculum supporting document that aims to
    educate high school students about the effects of tobacco
    products and marketing tactics used by advertising companies
    to influence them.
  • Work in partnership with wellness committees at the University/
    College level to provide additional education to reduce the
    number of late teens/early adults from smoking.
  • Provide additional education to health care providers to ensure
    they understand the different tools available to assist patients
    with tobacco cessation
3.3 Update legislation
  • Adopt new policies and/or legislation to limit the use of tobacco
    in public places (indoor/outdoor) to promote healthy living and
    reduce exposure to second hand smoke.
  • Identify where new tobacco products, such as e-cigarettes, fit
    within the legislation.

GOAL 4 - To Increase Healthy Eating Behaviors of Islanders

Priorities Actions
4.1 Enhance existing and develop new Healthy Living Policies.
  • Enhance the implementation and compliance of school
    nutrition policies and healthy living guidelines for early learning
    centers through increased education, enforcement and
    partnerships with food vendors.
  • Improve the opportunity to access healthy food choices at
    recreation facilities.
  • Refine and promote existing healthy meeting guidelines
    developed by the DHW and work to have both government
    and non-government employers put the guidelines into action.
  • Develop baby friendly policies that create supportive
    environments for breastfeeding.
4.2 Increase food literacy.
  • Develop and implement an education and awareness campaign that addresses excess consumption of added sugars and sodium in foods.
  • Increase the number and scope of healthy eating cooking classes offered across PEI in partnership with community groups to increase food preparation, shopping skills and nutrition education.
4.3 Reduce food insecurity rates in the Province
  • Establish an inter-departmental and community task force to
    address food insecurity.
  • Create a working partnership between those working on
    the Social Action Plan to Reduce Poverty and PEI Wellness

GOAL 5 - To reduce heavy and unhealthy drinking behaviors among Islanders

Priorities Actions
5.1 Increase education on responsible consumption of alcohol.
  • Partner with the PEI Liquor Control Commission on educating
    Islanders on the Canadian Low-Risk Drinking Guidelines
    through the development of an in-store and social media
  • Increase the exposure of existing “responsible drinking /
    drinking and driving” messages being delivered in the school
    setting and the community
  • Initiate conversations with University / Colleges on dangerous
    drinking habits on campus
  • Develop an awareness campaign around the dangers of
    underage drinking, binge drinking and for women who are or
    plan to become pregnant
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