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February 1, 2016
For immediate release

Annual Paper Hearts fundraiser begins at PEI Liquor outlets

Liquor Control Commission

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PEI Liquor Control Commission (PEILCC) will again partner with the Heart and Stroke Foundation-PEI to support the annual Paper Hearts campaign during Heart Month in February.

The fundraiser will run in all 18 PEILCC corporate retail outlets across the province from February 1 through to February 29.

“We are delighted to partner with the PEI Liquor Control Commission for the fifth consecutive year,” said Charlotte Comrie, Chief Executive Officer, PEI, Heart and Stroke Foundation. “We appreciate their commitment to our mission through customer donations and in enhancing our ability to promote greater health awareness.”

Each $2 paper heart purchased at all 18 PEI Liquor retail outlets will be displayed in-store to showcase the community’s support. The PEILCC has raised more than $30,000 through the Paper Hearts campaign over the last four years.

“The PEILCC is pleased to continue a partnership with the Heart and Stroke Foundation that helps provide Islanders with programs and tools to live longer, healthier lives,” said Hon. Allen Roach, minister responsible for the PEI Liquor Control Commission. “I’m sure the walls of our retail outlets will be covered in Paper Hearts this February thanks to the generosity of Islanders.”

“Over the Foundation’s 60-year history of funding research and helping Canadians to reduce their risk for cardiovascular disease, death rates from heart disease and stroke have declined by more than 75 per cent,” commented Comrie. “But with many lives still cut terribly short or compromised by these diseases, we are committed to creating more survivors on PEI, and we are grateful to our community partner, PEILLC for helping us to reach our mission goals.”

About The PEI Liquor Control Commission

The Prince Edward Island Liquor Control Commission (PEILCC) is a crown corporation responsible for the administration of the PEI Liquor Control Act and Regulations, along with the purchase, control, and sale of all beverage alcohol in the province.

About the Heart and Stroke Foundation:

The Heart and Stroke Foundation (, a volunteer-based health charity, leads in eliminating heart disease and stroke, reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy.

Healthy lives free of heart disease and stroke. Together we will make it happen.

Media Contact: James MacLeod
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