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May 20, 2016
For immediate release

That’s Island Style

Agriculture and Fisheries

A new campaign will promote Prince Edward Island’s quality food and drink products, said Minister of Agriculture and Fisheries Alan McIsaac.

“This campaign is a wonderful showcase of Island products. It ties in our agriculture sector, seafood sector, local drink producers and Island musicians to create a fun and delicious promotion of some of P.E.I.’s best features,” said Minister McIsaac. “That’s Island Style is yet another proof point that P.E.I. truly is Canada’s Food Island. I encourage all Islanders and visitors to attend the in-store tastings and try their hand at creating these P.E.I. based recipes at home.”

That’s Island Style is a campaign that celebrates Island culture through food and drink products produced here on P.E.I. It is a collaborative partnership between the provincial government, the PEI Liquor Control Commission (PEILCC) and Food Island Partnership.

Throughout the spring and summer local producers will be participating in in-store promotions in grocery and liquor stores across the province. Several recipes have been developed that showcase Island products including oysters, lobster, mussels, potatoes and beef and all meals include drink pairing suggestions and associated drink recipes are included. These recipes can be found in That’s Island Style brochures and recipe cards that will be available in grocery and liquor stores across the province, as well as at participating Island establishments. YouTube videos have also been created to promote the Island-product based recipes and drinks and feature background music produced by Island musicians.

“PEI Potatoes is always supportive of new ways of working together with all food and beverage groups on P.E.I. This has been a great partnership to showcase the best of what the Island has to offer to the world, and show others how to prepare our fantastic spirits, seafood and agriculture products in a modern way,” said Greg Donald, General Manager of PEI Potato Board.

"The Province has put a lot of effort into this campaign to promote local growers and producers, and it shows. Heading into a busy tourist season, I'm certain these advertisements will have a huge impact on our ability to reach more customers. At the end of the day, it's all about encouraging people to support local, and we'll take all the help we can get,” said Joey Seaman, Co-Founder and Co-Owner of Upstreet Craft Brewing.

In celebration of today’s launch of That’s Island Style, several stores will be hosting in-store tastings this afternoon:

- West Royalty Liquor Store & West Royalty Sobey's store - 2:30 p.m. – 5 p.m.

- Oak Tree Liquor Store & Allen St. Sobey's - 3 p.m. – 5 p.m.

- Stratford Liquor Store & Stratford Sobey's - 3 p.m. – 7 p.m.

- Summerside Granville St. Liquor Store & Summerside Granville St. Sobey's - 4 p.m. – 7 p.m.

- O'Leary Liquor Store and O'Leary Farmers Coop - 3 p.m. – 6 p.m.

To access recipes, in-store tasting logistics, producer information and to watch the videos featuring Island products visit www.thatsislandstyle.com.

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Media Contact: Amber Nicholson
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