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August 17, 2015
For immediate release

Islanders encouraged to follow Canada’s Low-Risk Alcohol Drinking Guidelines

Liquor Control Commission

The Chief Public Health Office, in partnership with the Prince Edward Island Liquor Control Commission, is encouraging Islanders to follow the limits set out in Canada’s Low-Risk Alcohol Drinking Guidelines, which were developed and endorsed by a team of Canadian and international experts.

“A drink means a standard bottle or can (12 oz./341 ml) of beer, cider or cooler, a glass of wine (5 oz./142 ml), or a shot of hard liquor (1.5 oz./43 ml),” said Chief Public Health Officer Dr. Heather Morrison. “Following these guidelines will help to reduce the risk of alcohol-associated injury and harm.”

If alcohol was consumed within the guideline limits, it is estimated that alcohol-related deaths in Canada would be reduced by about 4,600 each year. Women should not consume more than 10 drinks a week (no more than 2 on most days) while men should not exceed 15 drinks a week (no more than 3 a day).

The Prince Edward Island Liquor Control Commission (PEILCC) encourages responsible alcohol consumption as a way of life and these low-risk guidelines promote moderation, said Honorable Allen Roach minister responsible for the PEILCC.

“We are very pleased to support the Chief Public Health Office in its efforts to educate Islanders on these guidelines and drinking responsibly,” said Minister Roach.

The guidelines offer safer drinking tips and recommendations around when “zero’s the limit”. Some tips for safer drinking include setting personal limits and sticking to them, drinking slowly (no more than two drinks in three hours), having a non-alcoholic drink for each alcoholic drink, eating before and while drinking, considering age, body weight and health problems that may lower drinking limits.

It is also important to understand when no alcohol (zero) is the safest choice, such as when you are pregnant or planning on becoming pregnant, driving, or responsible for the safety of others.

For more information on Canada’s Low-Risk Alcohol Drinking Guidelines please visit and for information on the PEILCC’s Social Responsibility visit

Media Contact: Samantha MacKinnon
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