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Advertising
Advertising opportunties are available in the Prince Edward Island Visitors Guide, both on the web and in related print and broadcast materials. For additional information, contact Steve Dunne of Dunne Consulting (902-628-4460).
Web advertising consists of logo ads in the online Visitors Guide. Advertisers and their graphic designers should consult our Specifications Guide before preparing ads.
Ad Specifications, Online Visitors Guide
THIS PAGE OUTLINES THE SPECIFICATIONS for banner advertising for the online Prince Edward Island Visitors Guide. All specifications must be adhered to exactly.
Dimensions and Format
Full-size large ads must be 180 by 150 pixels in size. Ads can be animated GIF files, or static GIF or JPEG files. Large ads must incorporate a 1 pixel (or thicker) border within those dimensions.
File Size
All banner ads must have a file size of 25K or less. Creators of animated GIF files should take advantage of high-quality animated GIF creation software to achieve minimum file size. Ads larger than 25K will not be accepted, with no exceptions.
Design Considerations
All type and line art used in ads must be anti-aliased; an example is shown below to illustrate this requirement:
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Animated GIF advertisements must be set to loop a maximum of 5 times.
All ads are subject to the approval of the Government of Prince Edward Island.
Information Required
For each advertisement, the following is required:
- The ad itself as a JPEG or GIF file.
- The email address of contact person; this person will be contacted regarding any technical or administrative matters related to the ad, and will be given access to traffic statistics.
- A destination URL; this is where users will be redirected when the click on the ad.
- An ALT text string; this is a simple string of text which is displayed while the ad is loading and should describe its contents or the advertiser.
Secure Server Required for Transactions
If the website linked to an advertisement accepts credit cards or other private customer information online, it must employ a secure server and other acceptable security measures to ensure the privacy and security of this information.
