Tourism and Culture: Publications

2012 Tourism Marketing Plan
Printed Version:	None
Online Version:	Click here to read
Date Published	March 8, 2012
Language	English
Description	The 2012 tourism marketing plan enhances provincial government and industry efforts to position Prince Edward Island as a premier destination by evolving the province’s brand and building on past successes. Highlights of the marketing plan include: • A new P.E.I. Bound contest; • Enhanced creative for magazine and print marketing campaigns; • Broadcast opportunities, including Come Dine with Me Canada and Tout le Monde en Parle; and • A more strategic presence at festivals and events in key markets.

This information has been taken from website "Tourism and Culture"
URL: ?number=publications&dept=&id=1975
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2012 Tourism Marketing Plan