“The Boston seafood show provides Island exporters with an international stage to promote their products, connect with new and existing customers and develop new and expanded markets,” said Minister Roach. “This is an important part of the overall marketing and promotional efforts being carried out by government and industry throughout North America, Asia and Europe.”

Seafood Expo North America, formerly the International Boston Seafood Show, is the largest seafood trade event in North America. This year it will feature more than 1,000 exhibitors offering a wide range of seafood, seafood products, services and equipment from around the world. It is expected to attract more than 20,000 buyers, suppliers, media and other seafood professionals from over 100 countries.

There are approximately 100 Prince Edward Island companies and individuals which are exhibiting this year or which will be taking part in promotional and marketing activities throughout the event. The mission is being coordinated by Innovation PEI and the Department of Fisheries, Aquaculture and Rural Development.

On Monday evening, the provincial government, the Island Food Partnership, the Mussel Industry Council of PEI and the PEI Fishermen’s Association are hosting a Taste of Prince Edward Island reception. It will showcase the variety and value of seafood products to new and existing customers and provide an opportunity for seafood companies to establish and strengthen business contacts.

This past week, Minister Roach announced that annual exports from Prince Edward Island exceeded $1 billion for the first time. Food products account for more than 50 percent of total exports to international markets.

“We are pleased to work with fishers, processors and other industry representatives to continue to promote our products around the world,” said Minister Roach. “We are looking forward to another successful mission to Boston.”