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March 8, 2006
For immediate release

“Get Caught” Poster Campaign Recognizes Students Who Make Wise Food Choices


The PEI Healthy Eating Alliance launched a “Get Caught” school poster campaign today to recognize students who make wise food choices.

The campaign is based on the theme of Nutrition Month which is “Make Wise Food Choices, Wherever You Go!”

Through the poster campaign, intermediate and high school students are taking pictures of students and staff who are “caught” making wise food choices at school. Participating students can win prizes and have their photos featured on posters that promote healthy eating at their school.

Dr. Jennifer Taylor of the PEI Healthy Eating Alliance says the campaign builds on the good work being done in Island schools to promote healthy eating. “Now that nutrition policies are in place in elementary schools, we are seeking input from intermediate school students on how to make more healthy choices available in their schools,” she said. “The campaign will raise awareness of healthy eating among teens and recognize those who are making healthy food choices at home, at school and on the go.”

The Healthy Eating Alliance is also working with radio stations CFCY and Magic93 to recognize people across the Island who make healthy choices. Alliance members are calling in to the radio twice a day with stories of Islanders who are “caught” making healthy food choices at schools, restaurants, rinks, grocery stores and other places. Callers include Dr. Jennifer Taylor, Bob Gray and Mary Acorn of the Healthy Eating Alliance; Jennifer Burgess, Nutrition Month coordinator in PEI; and Glenn Edison, principal at Summerside Intermediate School.

For more information on healthy eating, or to learn more about the school poster campaign, visit the PEI Healthy Eating Alliance website at

The PEI Healthy Eating Alliance is a group of individuals, community organizations, educators and government departments who work together to improve the eating behaviours of Island children and youth through nutrition education and promotion, and through the creation of supportive environments for healthy eating.

Media Contact: Jean Doherty
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