“By next spring, all of the former non-reflective black signs will be replaced by new higher-quality signage standards,” said Minister Brown.

Based on the recommendations of an industry-led committee, the Province began in 2003 to replace 2,800 tourism directional signs, originally introduced in the 1970's. A gradual placement plan was introduced replacing old signs with new signs as old signs were damaged.

“Since we started the conversion, several hundred signs have been replaced. However, as a result, we now have a mix of old black and new blue signs across the Province. It presents a very uneven image and we want to tidy it up. The Island’s tourism industry has asked the Province to complete the conversion as quickly as possible,” said Minister. Brown.

In addition to being easier to read in poor light, the new signs include the use of international tourism symbols for accommodations and attractions.

Transportation and Public Works Minister Honourable Gail Shea, who will oversee the fabrication and installation of the new signs, said that the completion of the program by spring will present a more consistent, cleaner look along Island highways. “The new signs are a marked improvement over the old standards and will greatly assist visitors in finding their way around the Province,” said Minister Shea.

Directional signage is purchased by tourism operators who pay an annual maintenance fee. The program was established over 30 years ago to rid the countryside of billboards. Over the years, the program has been replicated by a number of other provinces.