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January 31, 2007
For immediate release

2007 Prince Edward Island Visitors Guide Hot Off the Press


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The 2007 edition of the Prince Edward Island Visitors Guide is now complete and ready for distribution to potential visitors to entice them to consider the Island as their vacation destination for the coming season.

This year’s 216-page, magazine-style guide is packaged to promote the brand positioning of the Gentle Island of Rejuvenation, and offers a new design with warm colours and great photography.

Three hundred thousand copies of the guide have been printed for the 2007 season and will be distributed through the Island’s Visitor Information and Destination centres, as well as through the call centre. In addition, an Island Highway Map, letterhead and envelope have been printed to round out the complete PEI vacation planning kit.

Along with the release of the 2007 Visitors Guide, a brand-new vacation package publication - Genuine Island Experiences - has been produced. This publication was created as a result of an extensive effort by Island tourism operators and Tourism PEI to better promote the province. With a variety of options and clever packaging that incorporate accommodations, activities and specialized promotions, the Genuine Island Experiences booklet is expected to be a winner with consumers this season. In addition to the usual number inserted in the mailed vacation planning kits, Tourism PEI has decided to print an extra 450,000 copies which will be inserted in Ontario newspapers in the spring. The packages will be posted on the website in a new, easier-to-use format as well.

“We have received many positive comments and compliments from users of our Visitors Guide over the years,” noted Tourism Minister Philip Brown. “The production of this high quality publication is a result of collaborative efforts between Tourism PEI and such groups as Quality Tourism Services, the Tourism Advisory Council and the individual tourism operators themselves. We are fortunate to have such an attractive publication to promote the Island, and I am sure everyone will be pleased with the 2007 edition.”

The guide is printed in both English and French and is also provided online in both languages at or Whether you choose the written or the Internet version, you are sure to find all the information you need to plan a great vacation on Prince Edward Island.

Media Contact: Sherry MacDougall
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