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February 6, 2007
For immediate release

Tourism PEI's "Tour the Island" Promotion Winners Announced


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Winners of the 2006 “Tour the Island” promotion were drawn by Honourable Philip Brown, Minister of Tourism and prizes are already on their way. Winners for the 2006 summer season included travellers from Nova Scotia, Quebec, Ontario, Alberta, Tennessee, Massachusetts, Maryland and Wisconsin.

“This contest has proven very popular with our visitors and we have quite a few Islanders who enjoy taking part as well,” said Minister Brown. “The tours provide participants with organized itineraries that combine the chance to visit all sorts of locations and activities across the Island which highlight our diverse tourism products.”

The department’s “Tour the Island” incentive is designed to encourage both Islanders and visitors to experience the whole Island and enjoy the many sights and experiences we have to offer. The promotion includes four tours for participants to choose from: The CONFEDERATION TRAIL TOUR, where trail participants receive an “Achievement Certificate” as well as information on Island Trails “Rossignol Award”; the TIP-TO-TIP TOUR invites participants to visit the East Point Lighthouse Craft Shop and the North Cape Interpretive Centre and receive a “Tip-to-Tip” ribbon at one end of the Island and a certificate at the other; the LIGHTHOUSE LOVERS TOUR welcomes participants to visit at least four of the seven lighthouses listed in the Lighthouses of Prince Edward Island brochure, and receive a Lighthouse Lovers Certificate; and the BEAUTY AND THE BEACH TOUR beckons participants to visit at least four of eight provincial park beaches and try to find all the necessities to create a duplicate of a brass insignia for that specific beach. Those who successfully complete the four tours receive a special “Island” souvenir. Finally, each tour participant enters a ballot for the draw for PEI apparel in the overall “Tour the Island” contest.

This year, the tours include a new component – geocaching. Geocaching is an adventure hobby that involves using a Global Positioning System (GPS) device to locate a hidden container or landmark, the “cache.” It’s a modern day hide-and-seek program that was offered on the Island’s south shore last summer and was very popular with visitors.

"Tour the Island" information can be found on the Tourism PEI website or any of the Island Visitor Information Centres where a brochure will explain the various options. The promotion runs each year from mid-June to mid-October and is open to everyone.

Media Contact: Sherry MacDougall
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