The 208 page, magazine-style guide is packaged to promote the brand positioning of the Gentle Island of Rejuvenation. The cover photo, taken at Rocky Point, conveys perfectly the restful and rejuvenating atmosphere of Prince Edward Island.

“I am very proud of the quality of this year’s Island Guide. Tourism PEI staff produce this publication in-house, investing many hours to ensure the end result is among the highest quality in the industry,” said Minister Docherty. “However, we do not do this alone. The Island Guide would not be possible without the input of tourism operators and this teamwork is a great example of an industry working together.”

New this year is “Top Five Tips.” Each Island tourist association was asked for their list of top attractions and activities in their area. The results are shown on each editorial spread for their respective regions.

When consumers request a vacation package, they will receive additional information with the 2009 Island Guide. This includes an Island Highway map and the Genuine Island Experiences. This publication provides the convenience of arranging a vacation on Prince Edward Island with one easy click or call. The experiences include half-day, full-day and multi-night packages, and range from an oyster shucking “jaunt” to a three-day golf package. To round out the package, a welcome letter from the Minister of Tourism will be included. To complete the vacation planning kit, all of this literature will arrive in a printed envelope depicting PEI.

More than 250,000 copies of the Island Guide have been printed for the 2009 season and will be distributed through the Island’s Visitor Information and Destination Centres. As well, they will be provided at consumer shows and mailed upon requests from the website and call centre. The Island Guide is printed in both English and French, and can also be found online in both languages at www.gentleisland.com and www.douceurdelile.com.