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“This new facility will provide customer service work for video gaming operations, making it the first centre of its kind in Prince Edward Island,” said Minister Roach. “Virgin Gaming is one of the many diverse IT and interactive media clients that are expanding to Prince Edward Island, creating exciting opportunities for Islanders interested in this field.”

Virgin Gaming is a Toronto-based online service that facilitates head-to-head play as well as online tournaments for real money on the Xbox 360® and PlayStation®3. Players from over 138 countries who are over the age of 18 can compete against others for cash, points and prizes.

The company is in partnership with large gaming companies such as Microsoft, Electronic Arts, Take 2, Ubisoft, Codemasters and Sony. Virgin Gaming has more than 1.5 million users and supports some of the biggest games in the world including Halo 4, FIFA 13, Madden 13, NBA 2K13, and NHL 13 with many more titles coming in 2013.

Staff have already begun working in the PEI location. The company is looking to hire 35 staff in their new location; those positions are customer service representatives.

Virgin Gaming is backed by Sir Richard Branson's world renowned Virgin brand. Its world-leading proprietary platform connects to live game data directly from the servers of the game publisher to provide real-time results and feedback to its members.

“Virgin Gaming is extremely excited about the opportunity which Prince Edward Island has given us. It’s a great community filled with a lot of very ambitious and smart people that we know will be a great help in growing Virgin Gaming,” said Ryan Tenbusch, Director of Operations and Customer Care.

Innovation PEI is supporting Virgin Gaming through the Innovation and Development Labour Rebate program, and by the Launchpad program.