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June 27, 2014
For immediate release

Story mob visits Coles Building grounds this weekend

Tourism and Culture

Children participating in the TD Summer Reading Club will be part of a story mob this Saturday on the grounds of the Coles Building in Charlottetown to mark the launch of the program, says Minister of Tourism and Culture Robert Henderson.

A story mob is essentially a flash mob where participants act out a story in a highly visible public area, said Minister Henderson. I think its a great way for children to use their imagination and creativity to help bring a book to life. Activities like this help instill a life-long love of books and reading in our children and thats one of the primary goals of the Public Library Service on Prince Edward Island.

Through the use of costumes and props, music, simple choreography and reading out loud, children and their families can engage with books in a new and exciting way. Participants are encouraged to dress up as characters from the book, bring props to use in the telling of the story, and to read along as the story is shared. The chosen book for this Story Mob is The Busy Beaver by Canadian author and illustrator Nicholas Oldland.

Children and families are welcome to attend. Participants are asked to meet at the Confederation Centre Public Library at 1 p.m. Saturday, June 28. The story mob will begin at 1:30 p.m.

The TD Summer Reading Club is a fun summer club for children of all ages that engages them in the joy of reading through various activities. All children who register will receive an exciting fun and engaging reading kit that includes a Maker notebook, Club magazine or activity book, and stickers that they earn for each book they read throughout the summer. Children can also explore the website, browse librarian-selected booklists, participate in programs and speak with our experienced staff that can help them have fun reading all summer. The Club runs at libraries across Prince Edward Island.

For more information, visit the TD Summer Reading Club website at or the Public Library Service at under the programs and services tab.

Media Contact: Andrew Sprague
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