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The 2015 Visitors Guides have arrived and with them dozens of opportunities for potential travelers to add a little Island to their vacation plans in 2015, says Minister of Tourism and Culture Robert Henderson.

“The 2015 Visitors Guide is an excellent tool for any traveler looking to plan their vacation on Prince Edward Island or see what the Island has to offer as a possible destination,” said Minister Henderson. “It gives potential visitors an excellent overview of what makes the Island a premiere tourist destination and what sets it apart from other locales. We have an excellent and truly unique product for potential visitors and the 2015 Visitors Guide captures much of what makes our province so special.”

The theme of this year’s marketing campaign is “Add a little Island.” It entices visitors by demonstrating that everything is just a little bit better when you add in the Island and everything that makes it unique and exciting as a tourism destination, like our beautiful coastal scenery, our delicious food and our one of a kind culture and heritage.

Visitors will receive a copy of the guide when they request a vacation planning package, which also includes an Island highway map, the Island Vacation packages booklet and other information specific to their request.

Copies of the guide are distributed through Island Visitor Information and Destination Centres, as well as through the Tourism PEI website and toll-free number. The Visitors Guide will also be posted online this coming Monday, February 23 at www.tourismpei.com.

Tourism is a vital industry in Prince Edward Island that provides over 7,000 full-time equivalent jobs for Islanders. It accounts for approximately $400 million in economic activity each year and seven percent of GDP, the highest percentage of any Canadian province.