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January 15, 2007
For immediate release

WinterActive Campaign Encourages Islanders to Enjoy the Outdoors and Reap the Health Benefits of Being More Active

Community and Cultural Affairs

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Community and Cultural Affairs Minister Elmer MacFadyen is encouraging Islanders to get active this winter and improve their health and quality of life through physical activity and healthy eating.

Minister MacFadyen’s comments come at the start of the National WinterActive campaign, which begins today, Monday January 15, and runs through until Friday February 23. In Prince Edward Island, the Active Living Alliance, Recreation and Facilities Association, Healthy Living advocates, and the Sport & Recreation branch of the provincial government are all joining forces to help Islanders find ways to be physically active during the winter months.

“There are many opportunities for Islanders to get out and enjoy the benefits of being physically active during the winter months,” says Elmer MacFadyen, Minister responsible for physical activity. “I encourage everyone to take that first step, get outside and participate in one of the organized activities, or contact their local recreation department to see what fun activities are available.”

The Prince Edward Island 2007 Winter Active Campaign includes a PEI Active Photo Challenge and a PEI Active Snow Sculpture Challenge. The Photo Challenge encourages all Islanders to submit their best outdoor wintertime photo, such as a great scenery captured on a walk or action scenes of children skating on a pond or sledding down a hill. The Snow Sculpture Challenge follows the same principle, with Islanders being encouraged to create a snow sculpture and submit a photo of their creation. All photos for both challenges can be emailed to .

A number of people across the province have been recruited as spotters and will be watching for, and rewarding, Islanders who are physically active during the winter months. The spotters will be distributing PEI Active toques to some people who they observe participating in outdoor fun activities for the duration of the WinterActive campaign.

Throughout the months of January and February, five theme weeks will allow Islanders to focus on different outdoor activities and try something new.

January 15 to 21 – Get out and Play

January 22 to 25 – Winter Nature Walk

January 29 to February 4 – Sled, Skate, Ski

February 5 to 11 – Outdoor Family Fun

February 12 to 18 – Try a New Winter Activity

For more information on the WinterActive campaign visit the PEI Active Living Alliance website at

Media Contact: Connie McNeill
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