“The July numbers are reason for cautious optimism,” Minister Docherty said. “Even amid a global economic downturn, the tourism industry is performing very well.” In July, there was a 2.8% increase in overnight stays mainly due to campers.

With the implementation of a new integrated tourism solution, restructured programs and a shift in focus, Tourism PEI has helped to ensure the tourism industry in this province is positioned to maximize its advantages in a competitive world.

Tourism PEI supported several key initiatives that have helped to promote and attract visitors to the province in July including the first Cavendish Beach Music Festival and Couples International Golf Festival.

Kevin Murphy, Chair of the Tourism Advisory Council, commented, “The significant increase in camping for July's indicators led us to look at a combination of room nights sold (fixed-roof) and camping site nights sold to get the bigger picture of a 2.8% increase in ‘overnight stays.’ So far, we are tracking well to achieve our growth objectives set out in the shared industry-government Tourism Plan 2009, and we are looking forward to seeing solid numbers for August and through the Fall tourism season as well.”

With a more concentrated focus on the Quebec market, the overnight stays increased 3.4% in July. Bridge traffic was also strong in July and was up close to 10% with notable increases from Nova Scotia, New Brunswick, Quebec and Ontario.

Cottage, cabins, tourist homes, bed & breakfasts and campgrounds all experienced increases in July, indicating that rural Prince Edward Island possibly experienced a stronger July for tourism activity.

With the addition of the new central reservation system, PEI tourism products can be sold anywhere, anytime through Tourism PEI Vacation Planning Centres, provincial Visitor Information Centres and Destination Centres.

Minister Docherty said with the provincial government’s commitment to expand broadband internet access across the Island, the tourism industry is better equipped to provide a wider range of online services - a tool required in a very competitive market.

Operators are reminded that the deadline for the next filing is September 10 for August occupancy report numbers.

“Congratulations to all tourism operators in Prince Edward Island for consistently providing excellent service and hospitality,” Minister Docherty said.

To access the latest tourism indicators, please visit www.peitac.com or www.gov.pe.ca/tourism.