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July 9, 2014
For immediate release

Early indicators bode well for the 2014 tourism season

Tourism and Culture

Figures released today by the province show significant increases in traffic at the Confederation Bridge and in room nights sold during the month of May compared to the same month last year, says Minister of Tourism and Culture Robert Henderson.

“The May statistics are very encouraging but we must continue to work hard to ensure the success of the 2014 tourism season and the sesquicentennial celebrations,” said Minister Henderson. “At the same time we remain optimistic that our integrated tourism marketing campaign combined with all the events and activities surrounding the 2014 celebrations and noticeable increases in meetings and conventions will lead to an overall increase in the tourism industry this year.”

The Confederation Bridge reported a 9.2 percent increase in non-resident vehicle traffic compared to May of last year. There was an increase of 8.1 percent in the total number of room nights sold in roofed accommodations. The Charlottetown Airport reported a 3.5 percent increase in passenger traffic.

Site nights sold at local campgrounds dropped by 5.5 percent and non-member rounds at provincial golf courses fell by 16 percent, both of which were indicative of relatively poor weather in May.

“It is still a little early to make any firm predictions about the success of the 2014 tourism season, but these numbers are reason for optimism,” said John-Anthony Langdale, Chair of the Tourism Advisory Council. “The Council has approved five percent target for growth in the tourism industry in 2014 and we are well on our way to that goal. We remain confident additional visitors will be drawn to the province this year thanks to the 2014 celebrations and our strong traditional offerings like beautiful scenery, beaches, golf, and culinary.”

The statistics are provided to the province by individual tourism operators and are compiled by staff in the Department of Tourism and Culture.

Tourism is a vital industry in Prince Edward Island that provides over 7,000 full-time equivalent jobs for Islanders. It accounts for approximately $380 million in economic activity each year and seven percent of GDP, the highest percentage of any Canadian province.

Media Contact: Andrew Sprague
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